Many young, cash-strapped online companies mistakenly consider the security of their e-business a luxury they cannot yet afford, a to-do item for later down the road. This shortsighted thinking is precisely what destroyed one very promising e-business I know in San Francisco. Out of respect for the privacy of this otherwise well-run company, I would like to protect their identity. But their sad tale contains a useful lesson for small businesses everywhere. By telling their story I hope to help other small businesses to avoid making the same mistakes.
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