As the internet evolves and organizations establish or enrich their web presences, people are interacting with an evolutionary, exciting, and efficient technological tool for conducting business. Today, the public enjoys shopping and banking from the comfort of their home while companies save money on processing transactions and hiring employees. However, with any innovation, there are obstacles to overcome before the venture is deemed successful. In ebusiness, encompassing any transaction via the internet, the information exchange can be as simple as providing your name and mailing address or as confidential as releasing your banking information. One of the most overwhelming issues at either end of the transaction is security. Has the merchant clearly explained security on the site or application? How strong is this security? What are the associated risks of conducting business with the service provider? Ultimately, does the consumer accept these risks?
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