What is the first and utmost trust that a consumer will have on a merchant in the Internet ? What is the rule of thumb checking procedures for the consumers to ensure that the web site they are going to provide their credit card information are the genuine sites intended and the web pages they get from these web sites are genuine ones from the merchants they trust? We definitely trust brandname. It is the key to locate the merchant in the great internet world of web sites. Obviously, everyone should learn the difference between Mcdonald.com and Mcdonalds.com. A number of tools can help consumer to know the actual owner of a domain name, such as whois or together with well known search engine like yahoo. Domain name server hijacking is not impossible. Even when we are sure that the domain name is owned by the expected merchant, we still need to check on the content of the web site.
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