This whitepaper examines the evolution of the public access market and discusses the roadblocks that impact its potential. Furthermore, it identifies the leadership role being taken by the Wi-Fi Alliance in developing universal standards and requirements that will insure the interoperable, secure and easy-to-use experience that users require and that will open the Wi-Fi public access market to a whole new customer base. The Wi-Fi Alliance is committed to accelerating the public access market through extensions to its certification programs, and development of best practice documents that will reduce complexity and costs in these deployments. Through these efforts the WFA is working to broaden the appeal of wireless services to a fast-growing user-base of Wi-Fi-equipped consumers.
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